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Show exactly how your product or service solves their specific problem.

7 Tips for Creating a Sales Presentation That Makes the Sale

This means that it is critical to ask your prospect probing questions before you start talking about your company. In a presentation to a prospective client, I prepared a sample of the product they would eventually use in their program. After a preliminary discussion, I handed my prospect the item his team would be using on a daily basis — instead of telling him about the item I placed it in his hands.

How To Make Powerpoint Presentation Attractive

He could then see exactly what the finished product would look like and was able to examine it in detail. He was able to ask questions and see how his team would use it in their environment. Also, remember to discuss the benefits of your products, not the features.

Tell your customer what they will get by using your product versus your competitors. Know what your key points are and learn how to make them quickly. I remember talking to a sales person who rambled at great length about his product.

7 Amazing Sales Presentation Examples (& How to Copy Them)

After viewing his product and learning how much it would cost I was prepared to move ahead with my purchase. Unfortunately, he continued talking and he almost talked himself out of the sale. Make sure you know what key points you want to discuss and practice verbalizing them before you meet with your prospect. The majority of sales presentations I have heard have been boring and unimaginative. If you really want to stand out from the crowd make sure you demonstrate enthusiasm and energy.

Use voice more effectively and vary your modulation. A common mistake made when people talk about a product with which they are very familiar is to speak in a monotone voice. Do not interrupt or argue with a customer! If you are making a presentation to a group and the discussion veers off topic, try to gently nudge the conversation back on track. The majority of sales presentations I have heard have been boring and unimaginative.

If you really want to stand out from the crowd make sure you demonstrate enthusiasm and energy. Use your voice effectively and vary your modulation. A common mistake made when people talk about a product they are very familiar with is to speak in a monotone - causing the other person to quickly lose interest in your presentation. I recommend using a voice recorder to tape your presentation. This will allow you to hear exactly what you sound like as you discuss your product.

2. Create a connection between your product/service and the prospect.

I must profess to being completely humiliated when I first used this tactic. As a professional speaker , I thought all my presentations were interesting and dynamic — I soon learned that my stand-up delivery skills were much better than my telephone presentation skills. Instead of telling his client what he will do, he stands up and delivers a short presentation.

He writes down facts and figures, draws pictures, and records certain comments and statements from the discussion. This approach never fails to help his prospect make a decision.

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When you discuss solutions, do you become more animated and energetic? Does your voice display excitement? The methods used in the sales presentation examples below will help you do the same. A study at Harvard tells us that emotion is contagious. Studies by psychologists show that we register smiles faster than any other expression. And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

Tactic 1: Use simple graphics to convey meaning without text. In presentations, pictures help you create connections with your audience.


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Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust. Add the mission statement of your company — something Contently does from Slide 1 of their deck. The graphic shows you what that 10 hours looks like for prospects vs.


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  • 1. Make the presentation relevant to your prospect..

It also calls out a pain that the product removes: data entry. Visuals are more effective every time.

Creating a Powerful Sales Presentation

They imply completeness, infiniteness, and harmony. People can only focus for eight seconds at a time. Sadly, goldfish have one second on us.